Team
Ramón Loarte
Founder and Sole Director
Ramón Loarte is founder and Sole Director of Altrian Global Sports, S.L., which he incorporated in Spain in 2021 after more than twenty years in marketing, commercial, media, digital and international business development.
His career spans companies including Telefónica, Deutsche Telekom, WPP and GroupM, as well as Sevilla FC and Burgos CF. Between 2014 and 2021 he led the digital and commercial transformation of a Spanish first-division club.
In the 2025/26 season he was CEO of Burgos CF, a LaLiga Hypermotion club.
He serves as a board advisor at technology and data companies applied to sport, among them Blinkfire Analytics and Dru-ID. He is also co-founder of the NGO HelpingMalawi.org.
He leads Altrian's strategy consulting and international business development practice, and heads the relationship with sports brands entering the Spanish market.
Areas of expertise
What they work on
- Sports business strategy
- International business development
- Sponsorship and commercialisation
- Sports retail and wholesale
- Digital transformation in sport