Services · 06
Advisory for investors and owners in sport
Altrian Global Sports supports investment funds and international owners entering Spanish and European sport. We cover all three phases: pre-deal analysis of the asset, entry, and running the business once the deal closes — which is where most sports investments are lost.
Buying a club is the easy part. What follows is harder: an organisation with its own culture, a regulated market, a calendar that is not negotiable and a media environment that amplifies every mistake. We work on the real business — revenue, commercial assets, structure and governance — and provide the local execution capability a foreign owner does not have in year one.
Who it is for
Who does this service serve?
- Investment funds and family offices
- International club owners
- Multi-club groups
- Investors in sports infrastructure and technology
Scope
What it includes
Market and asset analysis
Reading of the sector, competitive fit and commercial potential of the asset.
Entry support
Local interlocution, stakeholder mapping and the regulatory framework of Spanish sport.
Post-acquisition business plan
Revenue model, first hundred days priorities and organisational structure.
Asset management
Interim management and delivery oversight across commercial, digital and brand.
Multi-club structure
Commercial, data and brand synergies across assets in the same group.
Outcome
Asset value and return on investment
Direct experience transforming a Spanish first-division club between 2014 and 2021, plus projects with clubs and properties across Spain, Europe and Latin America.