Services · 03
Sponsorship and commercialisation of sports assets
Altrian Global Sports restructures the commercial inventory of sports properties and takes it to market. Sponsorship does not depend on how many rights a property holds, but on how they are packaged, sold and activated so that the brand renews.
A large share of sponsorship contracts are never renewed because they were never activated: the property sold visibility and the brand expected business. We work both sides — the property that needs revenue and the brand that needs return — and design the deal so that both have something to measure at the end of the season.
Who it is for
Who does this service serve?
- Clubs and sports properties
- Federations and leagues
- Brands and sponsors
- Athletes and talent agencies
Scope
What it includes
Asset redefinition and restructuring
Audit of the rights inventory and repackaging by tier and category.
Revenue stream analysis
Identification of unexploited revenue inside the existing inventory.
Brand brokerage
Access to decision makers at national and international brands.
Commercial proposals
Construction of the argument and value proposition by category.
Activation strategy
Turning a signed deal into retail, content and measurable sell-through.
Digital assets
Integration of digital rights into the commercial package.
Property scouting for brands
Identification, valuation and negotiation of sponsorable properties on the brand side.
Outcome
Sponsorship value and partner retention
Our team has worked with more than 300 multinational brands over twenty years, in organisations including WPP / GroupM, Telefónica, Sevilla FC and Burgos CF.