Services · 01
Strategy consulting for sports properties
Altrian Global Sports provides strategy consulting to clubs, federations, leagues and sports properties that need to rebuild their business model and grow revenue. The scope runs from diagnosis through to execution, and includes interim management where the organisation needs capacity rather than advice alone.
Most sports organisations operate powerful assets that are badly underused. The problem is rarely a shortage of ideas: it is the absence of a structure that converts the passion a club generates into recurring revenue. We work across the whole model — assets, commercial inventory, channels, data and organisation — and stay until execution is running.
Who it is for
Who does this service serve?
- Clubs and sports properties
- Federations and leagues
- Public bodies and institutions
- Investors and international owners
Scope
What it includes
Business model diagnosis
Review of revenue streams, cost structure, commercial inventory and internal capability.
Asset restructuring
Redefinition of the rights inventory and how it is packaged for sale.
International business development
Market entry and growth in Spain and Europe for organisations based elsewhere.
Marketing and brand
Positioning, brand architecture and content strategy.
Ticketing and events
Ticketing, hospitality, F&B, merchandising and matchday activation.
Media rights
Broadcast rights strategy and management of media partnerships.
Interim management
Temporary executive leadership across commercial, marketing or digital functions.
Outcome
Revenue growth through restructured assets
Strategic and interim management projects with clubs in LaLiga, LaLiga Hypermotion and Primera Federación, as well as international leagues, federations, institutions and properties in other sports.