Services · 02
Technology and digital transformation in sport
Altrian Global Sports designs and implements the digital ecosystem of clubs, federations and sports properties: fan data platforms, business intelligence, ticketing, OTT, apps, e-commerce and automation. The selection criterion is not what technology exists, but what returns value within the timeframe the organisation actually has.
A mid-sized club accumulates platforms that do not speak to each other: one for ticketing, another for the fanshop, another for CRM, another for the app. The result is that the organisation does not own its own data, cannot activate its fanbase and cannot demonstrate return to its sponsors. The work is deciding what to integrate, what to replace and what to switch off.
Who it is for
Who does this service serve?
- Clubs and sports properties
- Federations and leagues
- Sports brands
- Public bodies and institutions
Scope
What it includes
Fan data platforms
CIAM, CRM and unified databases with genuine data ownership by the club.
Business intelligence
Commercial dashboards, not only marketing reporting.
Online ticketing
Platform selection, implementation and dynamic pricing strategy.
Multilingual websites and apps
Architecture, build and content governance.
OTT, CDN and video
Distribution of owned audiovisual content.
E-commerce and marketplaces
Online fanshop, marketplace integration and associated logistics.
Automation and artificial intelligence
Process and content automation, plus stats and feed integration.
Loyalty platforms
Membership programmes, promotions and measurable engagement.
Outcome
Data ownership and measurable ROI per platform
Sustained work with sector technology providers — including Blinkfire Analytics, Dru-ID and Slate — and with clubs implementing their data and content platforms.