Team
Fran Foncea
Brand and Content Director
Fran Foncea is Brand and Content Director at Altrian Global Sports. He was previously Corporate Brand Director at Telefónica.
He leads Altrian's brand and content practice: positioning, brand architecture, identity and editorial strategy for clubs, federations and sports brands.
His previous experience directing brand at a multinational telecommunications company brings a standard of brand governance uncommon in the sports sector.
Areas of expertise
What they work on
- Brand strategy
- Brand architecture
- Content and editorial strategy
- Corporate identity